User experience, or UX for short, is the overall experience someone has when using a product or service. It spans from interface design to product design, delving deeply into not just how things look, but how things work. A streamlined sales process is complimented with exceptional User Experience. Imagine a landscape between your customers and your checkout page. If the scene resembles a battlefield rather than an enjoyable walk in the park you have a problem. User experience is key to a high performance website. Web developers talk about the need to have a good “user experience” all the time. Do you really know what user experience means? Do you know what constitutes a good user experience? We’ve compiled a small list of things that contribute to a user’s experience and why they are important. Responsive Design.
It’s all about putting yourself in your client’s place.
- What’s their point of view?
- What do they want?
- What do they need to know?
Our client Powder Process-Solutions knew that their existing site did not provide an optimal user experience; it wasn’t responsive and had three distinct challenges: confusing navigation, an overwhelming amount of copy, and inconsistent branding.
So, we put our collective heads together and got to work looking at their company from their customer’s point of view. We helped them define and refine their messaging, ultimately reorganizing the site and pages to flow the way we know users search for information…and page views have increased 10%!
Now, the user experience is not only responsive, but effective and clearly understandable.
What User Experience Really Means Better
Here are a few tips when it comes to reorganizing your web content:
- Prioritize the most important information
- Eliminate duplicate copy and merge pages with overlap
- Create a cohesive approach to how you will display content
What User Experience Really Means Median
Because it’s never a good idea to make your customers work to find your information.