Build Online Trust With The SSL
Secure Verified Trust Badge

Trust badges do more than promote online security, they can also provide confidence in the quality of the product or service. You can achieve this by creating user review-based trust badges. One of the first companies to develop these types of trust badges was TripAdvisor.

Establish Online Trust, and Get the Badges to Prove It Megan Totka. Megan is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com’s platinum membership program helps small businesses grow on the web. If you're working to build trust online, it's important that you provide as much support as possible for that notion. Accomplished copywriter and Web marketing expert Gary Bencivenga called this.

Join the thousands of websites online who put trust first to grow sales.
Build your trust, authority, credibility, and sales with TrustLock SSL Secure Verification Badges today.

• Website security seals are ultimately about improving two things – trust and sales. And without the first, the second won’t follow. Small businesses with little-known brands always have a tough time persuading new customers that they’re a safe place to do business.
• Other security verifications are costly, but our solution is effective, affordable and functional. By using your existing SSL Certificate with the Verified SSL Secure trust badge, you won't have to incur paying higher prices for SSL Certificates that are costly, thus reducing your overall cost and increasing your security awareness and perceived security in the easiest way possible.

Increase sales guaranteed • Easy 5-minute install • Cancel any time

Our second best selling trust badge helps visitors know that your website is actively secured via a valid SSL connection. The Verified SSL Secure badge by TrustLock shows your shoppers that you take security seriously.

TrustLock Verified SSL Secure subscribers enjoy the following benefits and features:

Perceived security is a huge deal these days - especially in regards to SSL. When you display the SSL badge your visitors will know that your site has been actively accessed via an SSL (Secure Socket Layer) connection. Since security is such an internet hot-topic, this badge helps your visitors know that you take visitors security seriously through an SSL secured connection. Most shoppers won't take the time to look up in the browser and see if they're really connected via HTTPS / SSL, but this badge does that for them when you use the Java embedded code. Our Java-based SSL Verification manually verifies the SSL connection on each page load within the browser, so the badge function alone will help increase visitors security vs. perceived security alone. When the Verified SSL Secure badge by TrustLock is strategically placed on landing pages and footers, it can greatly increase perceived security which is hugely important in today's online world. When your shoppers feel comfortable with the security measures you've put in place, they'll be much more likely to enter credit card details, or purchase products or services!

We’ve extensively tested our badges with various text options and after careful internal research realized that the simple words “Verified SSL Secure” was the best phrasing possible to increase perceived security by visitors. While other brands rely on visitors assumptions that their brand name and logo = security, we combine both elements by listing the exact verification title 'Verified SSL Secured' with our tried and true brand name 'TrustLock' for a truly effective trust badge design. After testing several badge phrases, we quickly realized that everyone understands ‘verified SSL Secure’ far more than a generic SSL provider logo seal or brand text alone.

Other security verifications are costly, but our solution is effective, affordable and functional. By using your existing SSL Certificate with the Verified SSL Secure trust badge, you won't have to incur paying higher prices for SSL Certificates that are costly, thus reducing your overall cost and increasing your security awareness and perceived security in the easiest way possible. You also don't need to change any internal SSL settings for our badge to work, it verifies itself on each page load without any worry of messing up your existing settings!

Our Java and iFrame badge implementations are designed to load last - this way your other pieces of important content are not delayed. Your page should not encounter any detrimental load times after you add our badges. Your page should load at the same speed as normal, and then request our badge verification!

When someone clicks on your badge, you’ll have the option of linking this page directly to your own individual TrustLock SSL verification page. Each approved TrustLock subscriber has an individual verification page(s) that also verify the SSL legitimacy by listing the exact SSL serial number used on your site. These pages are publicly available and help you promote transparency so people know that your SSL certificate is valid and real. As an added bonus all Verified SSL Secured TrustLock members receive backlinks from your SSL Verification page on our site!

When your visitors hover over any badge with their curser on your site when using Java implementation, they’ll see an expanded understanding of your SSL Secure verification criteria, furthermore giving greater context to your SSL Secure verification. If you opt for the iFrame implementation option, a separate hover effect is employed that doesn’t expand outside the frame itself. These various hover effects are optional and available to all TrustLock SSL Secure subscribers.

We strive to give our Verified SSL Secure subscribers the best value possible by providing more badge designs and options than any other trust badge company offering verifications on the market today. Our other badge designs use the same similar phraseology and concepts used in the success of our original badge. Our badge options give you the flexibility of choosing a badge that fits perfectly with your specific landing page or website!

Our badges are configured to work on any platform. Whether your site is built on WordPress, Shopify, Squarespace, BigCommerce, Click Funnels or another platform, our badges should configure perfectly! If your site doesn’t support Java badges we have iFrame badges and even image-only badges to suit any platform, website or landing page. Please note that if you opt out of using the Java implementation for the SSL Verified Secure badge, the internal verification on each page load will not function - you must verify your SSL details are correct and may still display the badge in image form. If you still have questions about this, please contact us.

Our robust servers have the power to handle millions of badge loads. Although this may cost us more, you will never be charged more if your site gets more traffic. When you get TrustLock, you get unmetered and unlimited use!

As an approved TrustLock subscriber, you’ll be able to create as many different variations of the Verified SSL Secure Business badge. You can create unlimited trust badges using unlimited trust badge designs. We want you to show your trust in any way you seem fit by embedding badges anywhere you want - we’ll never restrict you on how you use your verification as long as it’s on the domain URL associated with your business and follows our terms of use!

Our badges were designed in a way that they can be combined together in any way and still be mobile friendly with your design. If you have any issues, just leave us a support ticket and we'll make sure your site is looking 100% perfect on mobile and desktop versions of your website!

We make it simple and easy to get started - most users install their badges in less than 5-minutes. Essentially all you have to do is create your desired badge, save it in your dashboard and then copy the code anywhere you want the badges to appear. We can assist you in inserting the badges if you feel uncomfortable editing code yourself. You get unlimited support from our team of technicians!

We want to make sure that you are completely satisfied, that’s why we’ve made your TrustLock purchase risk-free. Most of our users see a significant boost in trust which translates into sales. However, if you discover that your sales don’t increase, feel free to show us this proof and request a full refund of any charges within 30-days! We’re that confident that you’ll be completely satisfied with your TrustLock purchase!

Because we want you to succeed in your online business, please reach out to us at any time for a free consultation on how you can improve your landing page in conjunction with TrustLock Verified badges. We’ve spent over $1,000,000 collectively within our network and have a wealth of knowledge we’d love to share if you need help. Our founders came from a marketing and consulting background — When you’re subscribed to TrustLock, you’ll get all this valuable consulting advice for free. This same marketing advice has been used to consult multi-million dollar companies and ventures in the past 10+ years! (Landing page consulting may be limited to 2 hours per month if necessary)

Are you ready to get the Verified SSL Secure Badge on your site?

Our SSL Secure verification takes under 24-hours after your website and purchases this badge. If for any reason we can't verify you, we'll seek to resolve the issue or give you a full 100% refund. If you have any questions, shoot us a message. Get TrustLock on your site today!

Increase sales guaranteed • Easy 5-minute install • Cancel any time

Start with trust and increase your revenue. Don’t take it from us, take it from them.

Let Us Prove It To You

Boost your conversions & sales in 30 days guaranteed!

It’s 2019 and consumers are shopping online more and more. Cybersecurity is an ever-growing concern for Shopify shoppers. For online stores, this means building trust amongst potential customers so that they spend their money before experiencing your products. This is where trust badges and seals can help.

In this post, we will go over why trust badges are important, the different types of badges, and how you can include badges on your Shopify store.

Trust Badges: Why use trust badges

Trust logos affect shopping decisions for a majority of customers. Customers look to see that the store URL is https, i.e. secured via SSL, and look for trust logos they recognize. But a majority of customers have made a purchasing decision based on whether any trust logo was present, even if it wasn’t one they recognized.

61% of shoppers did not complete a purchase at some point because the online store did not have trust logos.

According to DistroKid‘s creator, trust badges were a major part of their checkout form redesign which allowed him to increase conversion by 60%. He used different types of trust badges to increase sales for his service–and it worked.

Trust Badges: Different types of badges

There are three main types of trust badges that you can add to your store:

1. SSL certificate badges
These show that your site is secure. These badges can help highlight that your store is secured via SSL, which Shopify provides to all stores by default.

2. Payment/Shipping method badges
You can add logos for accepted payments like credit cards, and shipping methods. This is an important strategy for building trust as you associate yourself with established brands.

Shopify has a number of free card icons that you can download to include in your store for accepted payments.

3. Security seals
You can also include security seals which signal that your store meets industry security requirements. Norton and McAfee are the most trusted security seals that you can include on your store.

You can use the McAfee SECURE app to easily include a McAfee seal on your Shopify store.
See the video by McAfee to see how the app works:

If you are not using an app, you can include trust badges on your Shopify store in a number of ways for both code and icons.

Trust Badges: Add trust badges to your Shopify store

You can include any type of trust badges on your Shopify store. Depending on what type of badge you are adding, and whether you are including a code snippet or an image, you may have to adjust the code differently.

For myshopify domains

Shopify provides SSL through GeoTrust. To include a GeoTrust badge on your store with a .myshopify.com URL, you will have to include it in your theme code.

1. Go to Online Store –> Themes –> click on the .. button and select “Edit HTML/CSS”.
2. Under the layouts folder, click on theme.liquid and add the below code anywhere within the body tags and Save the changes.

To display the seal at the bottom of the page, include it right before the closing footer tag.

Add the GeoTrust seal code in theme.liquid

This is all the GeoTrust seal at the bottom of all pages on your store site, except for the checkout page.

GeoTrust seal is displayed on all pages of your store

For custom domains

Even though custom domains use the GeoTrust provided by Shopify, it will not display automatically like above. For custom domains, you will either have to add an image of the seal, or include code provided from third-party payment, shipping, or security providers.

To add an image to your store, first resize the image to the dimensions you want it to be displayed. As an example, the Shopify seal above was 102 x 44 pixels.

Next, rename the image to something simple. In our example, we will use the Stipe logo and the file name is payment_secure.png.

Again, go to the “Edit HTML/CSS” page, but select the Assets folder, and click on “Add a new asset”. Upload the the logo here. If you didn’t resize the logo before, you can still resize it by clicking on “Edit image”.

Now, go back to the theme.liquid file, and include the below code anywhere within the body tags.

In our example, we will include it right above the closing footer tag.

This will add the Stripe logo to the bottom of your store pages.

Stripe logo at the bottom of store pages

Here are the different PayPal and Stripe logos you can include.

Establish Online Trust And Get The Badges To Prove It Online

Badges by Shopify

Establish Online Trust And Get The Badges To Prove It Movie

You can include security seals by Shopify by including code in your theme.liquid file. Shopify gives you two options for security seals – a light and a dark one. Similar to including the code above, you can add the seal above the closing footer tag to display it at the bottom of the page.

You can read more about adding trust badges in the Shopify documentation.

Checkout page

One thing to note is that Shopify does NOT allow you to configure and add trust badges on the checkout page as this page is hosted elsewhere. You can only customize parts of the page through the “Customize theme” option under Themes.

But, you can still add trust seals by adding payment methods like PayPal, Amazon, or Google by activating them under Settings –> Payments. Take a look at the badges used by Faucet Face on their checkout page.

Establish Online Trust And Get The Badges To Prove It Book

Payment gateway trust badges on checkout page

Trust Badges: Summary

For eCommerce stores, customers are not able to visit a store location, or experience the physical products. With events related to cybersecurity consistently in the news, customers are getting more conscious about online security and identity theft. Badges and seals have a positive impact on trust and sales for online stores.

There are different types of badges and seals that you can add to your Shopify store. You can pick the one that is applicable to your store, or try different badges to see which one your customers respond to the best. With only a little bit of coding, you can add trust badges to your Shopify store pages.

Do you have a trust badge on your store? What impact did it have on your sales? Tell us in the comments.

Establish Online Trust And Get The Badges To Prove It Free

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