Do you believe that emails have grown old for digital marketing? Though email marketing strategies have been working around for quite a while, it hasn’t lost shine. However, the long history has inevitably given birth to some rumors and myths about email marketing.

As a savvy marketer, you should know about such myths about the email marketing campaign, which can also hurt the conversions in your business. If you are really curious to find out the truth, then here we have compiled a list of email marketing myths which you need to know:

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6 Email Marketing Myths You Can Ignore written by John Jantsch read more at Duct Tape Marketing Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, s. While you may have heard it said before, we will continuously hammer home this point: SPLIT TEST as much as you can! We hope this article helped debunk the 7 most popular email marketing myths that you should ignore when looking to optimize your marketing campaigns. Fact: Marketing is about educating your target market about your products and services and why they should buy from you. The medium you use to communicate these messages to your target market could include advertising, but for most small businesses, the cost of traditional advertising outweighs the value.

Myth 1#: Email Marketing Doesn’t Work:

It’s the biggest myth in which many of the marketers still believe. Indeed, it’s true that it won’t be any easy for marketers to gain easy conversions from email marketing. With time, the competition on the platform has grown a level ahead. According to the stats, emails have more potential to drive traffic and conversions for your money site. While it’s true that nowadays, subscribers have become astute and they became accustomed to ignoring emails which don’t concern them.

In such a case, marketers need to come up with the alluring and engaging content, which can grab the attention of the people.

Myth 2#: Focus Of Every Email Should Be Conversion:

Stats have shown that emails can give a better outcome with conversions compared to other marketing platforms. That is the reason why most of the marketers focus their email campaigns to gain conversions. It’s not necessary that you could be able to increase conversions every time. As your campaign would proceed, the growth slows down, and ultimately you won’t be able to gain the results what you have expected.

Do you want to know why?

It’s simple. If you focus too much on conversions, you will end up promoting your products and services all the time. It will become annoying for subscribers to receive only promotional emails which are not useful for them. First, you need to add value to the inbox. Otherwise, your emails will cause spams only, and ultimately it would get thrashed in the end.

Keep that in mind that your content shouldn’t focus only on conversion while it should also focus on the engagement, as engagement can only ensure the gateway to success for long-term sales conversions in your email marketing.

Myth 3#: Ask For Permission To Get Into Inbox:

There is no guarantee which can ensure that your emails will reach the inbox. Even though there is not a single doubt that approval of the receiver is necessary. However, it’s just a first step of a long staircase.

To secure your place in the receiver’s inbox, you need to enhance engagement with them. The more you will be responsive to the words of your users better will be the chances that your emails will reach the inbox tab.

Myth 4#: More Emails Can Annoy Your Customers:

Do you believe sending too many emails to customers can annoy them? That’s the wrong approach. Email frequency indeed is one of the reasons why people tend to unsubscribe while its only good for you to filter out those who are not really interested. If your emails are for their use, then you could be able to gain engagement on your content.

Adding a single mail more can help you to generate more conversions for your business. Based on the research of market charts – after sending an extra email per month, it gets 38% more open rates and 3.5% more clicks from their emails.

Also Read:4 Obvious Ways To Win Customers Back With Email

Myths#5: Uninterested People Will Leave By Themselves:

Do you believe that people who are not interested in your services will unsubscribe your list by themselves?

Email Marketing Myths You Should Ignore Others

From what I have experienced myself, there are least chances of happening that in reality. Most of the time, it is the marketers’ job to purge their email list and remove inactive users from that.

You may think – why you need to filter out the unengaged subscribers from your list?

The answer is simple as some of the subscribers are not checking your emails, it may also affect the click-through rate of your website. That can also influence the deliver-ability of your emails in a negative way.

Myth#6: No Need To Send Emails To Inactive Users:

As a marketer, I don’t advise you to stop sending emails to those who are inactive for 3 or 4 months. You should at least wait for 6 to 7 months before filtering those users from your email lists. There might be a chance that they are not checking their emails since they are on a vacation trip and they may check your emails after returning back.

From studies, we have known that in more than 20% of cases, inactive users check their emails after 5 to 6 months. With the slightest possibility of gaining more conversions, you shouldn’t purge your email list before waiting enough.

Myth#7: Email Can Single-Handedly Make You Win:

Though email is indeed a standalone channel which can help you to enhance sales for your business. However, if you want to leverage its true potential, you should integrate it as a part of your overall marketing strategy. Email marketing can help you to gain much better revenue if you would integrate other marketing platforms. It can help you to grow your subscribers so that you can extend your email marketing reach.

Myth#8: Email Marketing Services Are Not For SMEs:

Some of the marketers also believe the email marketing tools are only for big shot companies and SMEs (Small and Medium Enterprises) aren’t benefiting from it. In fact, nowadays, most of the SMEs are investing in email marketing services like MailGaze, which are quite affordable, and it also helps them to be more competitive in the market.

Email Marketing Myths You Should Ignore Someone

About MailGaze –

MailGaze is a powerful analytic tool, which can help you to analyse and track your competitors’ email campaigns. Planning an email marketing campaign without giving proper thought to budget is like wasting money. In that case, this tool can be a big help to your email campaign as it allows you to check the best promotional emails of your marketing rivals. It can also help you to revise your email marketing strategiesand empower your campaigns to bring better sales for your business.

Also Read –

Recap – Email Marketing Myths:

To sum it all, we can say that emails still have the potential to deliver results for your business, and it couldn’t be overtaken by platforms soon. It’s better to ignore those rumors which prevail myths about email marketing and set a clear vision to achieve your marketing goals.

Be aware of such myths, which can obstruct your path to gain enormous ROI for your business. If you want to share your thoughts and experience about email marketing, please mention that in the comment section given below.

• June 12, 2018
• Posted by: Robert Duke
• Category: Business, Marketing

In this era of new technology, email manages to stay alive by helping businesses to connect with their prospects cost-effectively. No matter how many communication platforms get released on a daily basis, nothing can replace email considering the high demand it has across both the B2B and B2C space. It shows how one can trust email in the future as well.

Email as an active mode of communication has taken a significant leap in the marketing segment. Like every other medium of communication, email has its own set of myths that keep people dilemma about its usability and relevance for their business. Here in this blog, let us debunk some of those myths one by one.

Email Marketing Myths You Should Ignore Something

1. Avoid Sending Repeated Emails

Repeated emails are annoying for many of us. Hence this misconception may not sound completely wrong from a reader’s point of view. But, when the time taken to compose marketing emails goes in vain, sender thinks of sending it again to reach all the audience. In such cases, instead of copying the same content, the sender can change the subject line and forward it to the recipients who have never opened the earlier email. This method will increase the read recipients list dramatically.

2. Do Not Use A Long Subject Line

The subject line is an essential factor to be considered in any email marketing strategy. Be it a short line or a longer one; it conveys what sender has to say in brief. But, considering the length of it, few believe that it should always be short and easily readable. A study conducted by Return Path showed us how character count in subject line affects the read rates of an email. The read rate was less impacted because of the length of a subject line.

3. Marketing Emails Should Be Of Short Length

This belief has taken its emergence by considering the reader’s point of view. According to this, emails should be of limited length making it easily understandable. But, one cannot cut short everything to minimize the character count in email contents. Reducing the length of email may result in losing its meaning, and the readers may not understand what the sender had to say. So, sending a long email is not a problem, but one should identify the type of reader and how much interest they have in going through it.

4. Tuesday Will Result In More Read Rates

Some marketers follow a particular day of a week such as Tuesday to send marketing emails. They observe the work pattern of a regular person to make this decision. While Wednesday and Thursday are the busy days, people seem lazier on Monday and Friday. So, marketers pick Tuesday as the best day to send such emails. But, few studies proved this wrong by showing more read rates on other weekdays and weekends instead of Tuesday.

5. Remove Inactive Subscribers After Six Months

It is a usual tendency to keep the data clean by removing all the unwanted information from the database. Similarly, businesses think of deleting inactive subscriber data from their list to keep it clean. But, few studies have shown that inactive users go through their email after six months. So, it is preferred to retain user’s data even after six months of inactiveness.

6. Marketing Emails Should Be Attractive

It is a common belief that marketing emails should be well polished and be able to attract the readers at first sight. Though this may seem correct in some cases, few studies have shown complete opposite result for this strategy. So, one should study the reader and their interest in receiving such emails before concluding.

7. Low Unsubscribe Rates Are Good For Business

Email Marketing Myths You Should Ignore People

Subscription is another factor firms use to compare their success rate. So, there is a misconception that as the unsubscribe rate increases, there is a decrease in the demand for their business. But, they fail to notice that the uninterested people remove themselves from the subscription list, which in turn helps the marketing emails to target only potential buyers.

8. Email May Land In The Spam Folder

Some fear that the Internet Service Provider (ISP) may label their emails as spam without providing any reason. This fear of going unnoticed has compelled businesses to compose marketing emails carefully without using particular words such as “Free.” But, some studies have failed to prove this right, since ISPs do not follow such strategy to label junk emails. Instead of keeping such emails aside, businesses should inform the customers whenever they have something free to offer.

There are lots of other myths revolving around email marketing. But, only when studied intensely, you can debunk them in no time. So, give no ear to such tales. Instead, focus mainly on the target audience and their interest in receiving marketing emails. Email marketing can take your business to great heights with less cost. Hence, try to implement them in your businesses whenever required.

Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.

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